Google Maps Alternative GDPR

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There are indeed data protection-compliant map platforms and alternatives to Google Maps that securely store your data and preserve your privacy. Since 2017, both static and dynamic IP addresses have been considered personal data protected under the GDPR. Map services based outside of Europe often violate the Privacy Shield ruling by the ECJ dated July 16, 2020, which prohibits the transmission of IP addresses without user consent. Therefore, an alternative to American providers like Google Maps is necessary in the European space.

Why choose an alternative to Google Maps?

The main reason for switching to a Google Maps alternative is privacy protection. Nowadays, people frequently turn to digital maps for route planning or geographic data visualization. This involves the use of IP addresses, which are considered personal information requiring protection. However, many businesses and users are unaware that privacy is being neglected, which can have disastrous consequences in times of heightened privacy requirements.

When using Google Maps, personal data is transmitted to Google in the background without the user’s consent, which violates the GDPR and is punishable by law. There are approaches like the two-click solution that enable GDPR-compliant use, but this often compromises usability and degrades the user experience.

Furthermore, a fair price-performance ratio and personal service are compelling reasons to choose an alternative to Google Maps. Some mapping services offer a variety of features at transparent prices. Compared to large corporations, smaller companies are personally accessible and provide individualized service.

What does a GDPR-compliant Google Maps alternative look like?

An example of an alternative to Google Maps is GDPRmap, a GDPR-compliant map platform that processes personal data in compliance with regulations. With GDPRmap, you get comprehensive map features tailored to your needs at fair prices and benefit from personalized service. The flexible SmartMaps API enables easy integration into your system landscape without extensive programming, while allowing you to retain control over your personal data. Additionally, we offer our own WordPress and WooCommerce plugin, which can be implemented within minutes without requiring specialized knowledge.

What should be considered when switching to a Google Maps alternative?

It is important to know your own requirements for maps and to consider the user perspective. One should question the provider’s handling of personal data as well as their headquarters, as different data protection regulations apply outside of Europe. Personal contact in service is also crucial to build a respectful relationship and to further develop the mapping platform according to your needs.

Conclusion

Although many people use Google Maps, they are often unaware of the risks. There are numerous alternatives, but many of them are based outside of Europe. Unified data protection regulations are needed to make the internet safer for all users. In the meantime, businesses should support the transition to mapping platforms like GDPRmap, which ensure control over personal data and respect privacy.

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Do you have questions or need personalized consultation regarding our GDPRmap platform?
Contact me, I am happy to advise you and support you on your way to achieving your goals.

Peter Hoffmann
Maps-Spezialist
Tel.: +49 89 416 164 63
ph@gdpr-map.eu